Case study · SA Fish Breeders

Selling live fish online —
at scale.

Live marine fish are one of the hardest things there is to sell online. Every species and size is its own listing, there are thousands of them, and shipping a live animal follows rules no off-the-shelf store was built for. SA Fish Breeders needed all of that to work — without becoming a mess.

2,300+
products live in the store
68
product categories
2025
trading online since

Client: SA Fish Breeders · Online store · E-commerce, automation & a video ad

The brief

The awkward parts were the whole job.

Most online stores sell a few dozen products that sit on a shelf. SA Fish Breeders sells living creatures — hundreds of marine species, each in different sizes, with stock that changes as fish arrive and sell. A generic "add a shop to your website" tool falls over fast at that scale, and it has no idea how to handle the parts that actually matter here: which sizes are in stock today, and how you charge for shipping a bag of live fish safely across the country.

So the brief wasn't "make us a shop." It was: build a store that can carry a huge, constantly moving livestock catalogue, apply the shipping rules that keep the animals safe, and still be simple enough that a customer can find a fish and order it in a couple of taps — delivered on time and on budget, without the project turning into a mess.

What we built

A real store for a real catalogue.

1

Built for scale

An online store carrying more than 2,300 products across 68 categories — every species and size its own listing, organised so a customer can actually find what they want instead of drowning in it.

2

Shipping that fits live animals

Custom shipping rules built around how you actually send live fish, not a generic flat-rate box calculator. The awkward part that breaks most stores, handled properly.

3

Kept current, made easy

WhatsApp ordering, live stock lists and an automated import pipeline keep the catalogue up to date, so the store reflects what's really available — and ordering stays a couple of taps.

The outcome

A big catalogue that doesn't fall over.

SA Fish Breeders has been trading online since 2025 with a store that carries its full livestock range, applies its own shipping rules, and lets customers order in a few taps — delivered on time and on budget. Selling online got genuinely simpler, in their words, and the hard parts stayed handled behind the scenes rather than becoming the owner's problem. You can go and browse the whole thing yourself — visit safishbreeders.com.

It's the same reason we show our own portfolio instead of a wall of anonymous logos: every business on our homepage is one we actually built and run. If you want to check whether we can handle something complicated, this is 2,300 products' worth of proof.

In their words
"We came to Zeeky needing an online store that could handle the awkward parts — dozens of livestock variations and our own shipping rules — without becoming a mess. They built it: clean, fast, and easy for customers to order from, delivered on time and on budget. Selling online got genuinely simpler. They know how to build for a small South African business."
— SA Fish Breeders
Your turn

Got something complicated to sell?

If we can put 2,300 live fish online, we can handle your business. Build your own site on our panel and go live today for R2 499, no quote form — or WhatsApp us and we'll build it with you.

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