Video & ad creative
that isn't stock footage.
In retainer.

Targeting and budget decide who sees your advert; the creative itself decides whether they stop and pay attention. A well-targeted campaign built around a generic stock clip still gets scrolled past — people have seen that same footage a hundred times in other businesses' ads, and it registers as noise rather than something worth stopping for. Real footage of your actual business does the opposite: it's specific, it's recognisable, and it signals that there's a real business behind the advert rather than a template someone bought once and reused everywhere. This is one of the more overlooked parts of running paid advertising well — most of the attention goes to targeting and budget, but the creative is the part the customer actually experiences.

It's also why we don't sell video production as a stand-alone product. A single advert made in isolation, without a campaign behind it, tends to sit unused after delivery — nobody's watching how it performs, nobody's iterating on it, and it stops being worth what it cost to make. Building it into a retainer instead means the creative is produced against a live campaign, tested in the market, and refreshed when it starts to fade — which happens faster than most business owners expect, since the same people see your ads repeatedly and stop noticing them after a few weeks. We arrange the pace of new creative — a handful of adverts a month, or creative produced as needed — directly with each business as part of the retainer, since it depends on how many campaigns you're running.