Google & Meta ads,
run properly.

A good website and a properly set-up Google Business Profile capture demand that already exists — people who are already searching for a business like yours. Advertising does something different: it puts you in front of people at the moment they're deciding, whether that's someone typing a search into Google or someone scrolling past your kind of business on Instagram or Facebook. For a lot of small businesses, especially newer ones without years of reviews and referrals built up, advertising is what closes the gap between "we have a good website" and "the phone is actually ringing". Left unmanaged, though, an ad account is one of the easiest ways to burn money — a campaign with the wrong targeting, no clear goal, or budget nobody's watching can spend steadily without producing a single useful enquiry.

This is why we'll treat ad management as ongoing work, not a set-and-forget task, once it launches. Campaigns need adjusting as they run — what worked in the first two weeks often needs tightening by week four, seasonal changes shift what people are searching for, and creative that performed well eventually needs refreshing before it goes stale. The plan is monthly management with adverts refreshed regularly and a monthly call to go through results. Either way, the fee you'd pay us will be entirely separate from the money that actually goes to Google or Meta for the advertising itself — that spend goes on your own card, and we never take a cut or mark it up.